Frequently Asked Questions

At Direct Response Australia, we understand that direct mail marketing can raise a few questions. Below are some of the most common ones to help you make the most of your campaign.


General Questions

What is direct mail marketing?

Direct mail marketing is a targeted advertising method where physical mail—like postcards, brochures, or letters—is sent to potential customers. It’s effective for building brand awareness and driving sales.


Why should I use direct mail instead of digital marketing?

Direct mail has a higher engagement rate than digital ads and emails. It stands out because it’s tangible and personalised, leading to better recall and response. It also works well alongside digital channels in a multi-channel strategy.


Is direct mail effective?

Yes! Direct mail can achieve a 9% response rate—much higher than typical email marketing. Personalised, well-designed pieces perform even better.


Services & Printing

What types of mail can you send?

  • Postcards
  • Flyers & Brochures
  • Letters & Envelopes
  • Catalogues & Magazines
  • Promotional Mailers

Can I personalise my mail?

Yes! We offer Variable Data Printing (VDP) so you can customise each piece with names, addresses, and unique messages.


What printing options do you offer?

We offer both offset and digital printing with options for:

  • Full-colour or black & white
  • Glossy or matte finishes
  • Specialty paper stocks

Mailing & Postage

How much does direct mail cost?

Cost depends on quantity, size, weight, and postage rates. We offer bulk discounts—get in touch for a custom quote.


Do you offer bulk mail discounts?

Absolutely. We work with Australia Post to get discounted rates for bulk campaigns.


Can you handle the entire mailing process?

Yes! We offer full-service mailing—printing, addressing, sorting, and lodging with Australia Post.


How long does it take to deliver mail?

  • Standard Mail: 3–7 business days
  • Priority Mail: 1–3 business days
  • Express Post: Next-day delivery (metro areas)

Database & Targeting


Do you provide mailing lists?

No. We work with the lists you supply.


Can you clean and update my existing mailing list?

We sure can! Our data cleansing service removes duplicates, fixes errors, and boosts deliverability.


How do I ensure my mail is Privacy Act compliant?

We comply with Australian privacy laws and use best practices for data security and compliance.


Getting Started

How do I start a direct mail campaign?

  1. Choose Your Mail Type – Postcards, brochures, letters, etc.
  2. Design Your Mailer – Custom design and personalisation available.
  3. Target Your Audience – Use your list or ask us to provide one.
  4. Mail & Deliver – We handle printing, fulfilment, and postage.

How can I track my direct mail campaign's success?

Use QR codes, custom URLs, or unique phone numbers to track responses. We can help with campaign analytics too.


Still Have Questions?

📞 Reach out to our friendly team today for expert guidance on launching a successful direct mail campaign! +61294335200